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Communications for Small Business Owners Online Course

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

Skill Builder Pro is a job skills, soft skills and personal development training platform that has over 300 online courses. You will have access to all courses to learn new skills or refresh your existing skills.

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3 – 6 Hours
Beginner
For All Skill Levels
7 day money back guarantee.
  • Description
  • Units of Study
  • FAQs

Learn the Basic Techniques in Communication to Improve Sales

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components. Learning outcomes:
  • Define the essential pieces of communication.
  • Customize these essential pieces for your company.
  • Identify the processes and plans needed for clear communications.
  • Develop, maintain, and evolve effective content for your communications.
Online Access: Study the course online with an internet connection, by any device including PC, MAC, tablet or Smart Phone. Certificate of completion: A certificate of completion will be provided, when you finish the course.

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • ‘About Us’ Fact Sheet
  • ‘Elevator Pitch’ Fact Sheet
  • ‘Social Media Summary’ Fact Sheet
  • ‘Strategic Summary’ Fact Sheet
  • ‘Contact Lists’ Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Soft skills are the “people skills” that ensure a person is capable of relating effectively with others. Soft skills usually include such personality traits as effective communication, work ethic, problem solving, teamwork, networking, motivation, time management, dispute resolution, flexibility, critical thinking and many similar traits.

Whereas hard skills are usually mechanical skills that have been learned, soft skills are somewhat harder to teach. Effective instruction will enhance latent and dormant abilities in the student. 

Interacting with people is a critical part of most jobs. The better your employees are able to interact with others, the better the results will be. Soft skills can make a crucial difference in internal communication, customer service and sales situations.

People with a broad range of soft skills are valued for their adaptability as they are able to transfer their skills from one workplace role to another with comparative ease.

Employers who have a customer service component in their business are particularly appreciative of employees who have a range of soft skills that are appropriate for customer service roles. Good customer service leaves a lasting impression. Great soft people skills can make all the difference.

Skill Builder Pro is an online membership to over 300 of the most important soft skills courses, that your can study from any device, including computer or mobile phone.
Included are:

  • Certificates and Course Transcripts
  • Free Personal Success Program
  • Free Career Planner Workbook
  • Quizzes and assessments

We offer two types of memberships, one for individuals and the other for businesses or people that need multiple people to access the courses.

The individual membership allows for one person to access the lessons and print off personalized certificates. These can be purchased on a yearly or monthly basis. 

For businesses we offer many different pricing options. Please use the pricing calculator on our membership page for exact pricing information. 

For businesses that need more than 50 seats for their needs please contact us at info@skillbuilderpro.com and we can talk about what we can offer. 

All packages come with a 7-day money back guarantee. This means that if during the 7 days of your first month or year with Skill Builder Pro you don’t want to continue then we’ll provide you with a full refund.

No, but we offer a 7-day money back guarantee for any plan purchased. If you’re not happy within 7 days we’ll process your full refund immediately, no worries whatsoever.

No, you’re not. You are only tied in for the duration of the plan you choose at the point of purchase. This could be monthly or yearly.

Your plan will auto-renew at the end of that period, but if you cancel at any point before then it will not auto-renew. 

We will also send you a message before we process any renew payments.

Joining Skill Builder Pro course couldn’t be easier! Just head on over to our membership page and select the best option that suits your needs. If you have any questions, please contact us from the various methods listed on our contact page.

Online learning is just as easy – if not easier – than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

After you have completed your payment, you will  be able to login with the credentials you created at signup. We also send a confirmation email with this info.

You can view all courses available by clicking the courses button top left of our website, once you have found the course you would like to take, go to the course page and select the large red button “Start Course”. This will open a window with the course.

You can also log in by using the log in button top right of website.

The average time required to complete a course is 3 – 6 hours, though you can take as long as you like as you have access to complete the course at your own pace.

Yes, assessments and quizzes are provided so you can test your knowledge to make sure you understand the course content.

All students who complete a course receive a certificate of completion.

You will also receive a transcript of course units and courses completed within Skill Builder Pro.

 

Course Features

  • Only 3 to 6 hours of study is required
  • Delivered 100% on-line 24/7
  • Study from home or at work, at your own pace, in your own time
  • Certificate of Completion

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What other students have said about us

Vesna Kitanovska
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I am going to realise that (after completing 13 Courses already) how much time I can save studying online. Is becoming a bit "addictive” but in a good way. I love it and every free time I am on to doing my exams or explore what other Courses is available out there to enroll later.
Debra Goodlander
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I am an older manager and have ran into several of the examples you explained over the years with younger employees. Reading this has helped me realize where I may have gone wrong. I will be changing the way I handle all my employees. Thank you.
Philip Anthony Apps
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The Courses have been very detailed and challenging. Different subjects and terminology well laid out and instructive. Key points well presented and course material written in a very informal patient way which keeps the note taking and reading interesting! overall thoroughly enjoyed this course and completing it!
Alicia L
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I loved this course!! It's very informative and straight to the point. I appreciate the opportunity to be able to train for high demand jobs at a cost effective price. Thank you!!! God Bless.”
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