Branding: Creating and Managing Your Corporate Brand Online Course
This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
Learn to Create the Perfect Brand for your CompanyYour brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you? This Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive. Learning outcomes:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand’s products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
There are no reviews yet. Be the first one to write one.
What other students have said about us
Empower Your Workplace with Over 300 of the Most Important Soft Skills
100% money back guarantee
Perfect for individuals and businesses to further their skills and Improve Culture