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Soft Skills You Need to Have to Be the Best Marketing Technologist Today

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If you want to be a good marketing technologist, you need to possess the right qualities to excel in your chosen career path. The thing is, most people think that these skills are learned through hard work and experience. In actuality, if you want to drive your career forward, you need to acquire some of these soft skills: 

Excellent Communication

A marketing technologist will require strong communication skills, because you need to communicate effectively with other people on the team. Moreover, it is your job to explain tech topics that can sound complicated to the team and non-tech individuals. Strong writing, public, and presentation skills are crucial for a successful marketing technologist. 

Eager Learner

As a marketing technologist, learning should never stop. This is because the tech industry is always changing, which is why professionals must engage in continuing education. As such, marketing technologists should attend conferences, enroll in online courses, and stay up-to-date with the latest trends in the field. 

It is up to you to take control of your learning and development. The key here is to always be on the lookout for learning opportunities and grab them as much as you can. The more you know, the more you will be successful in your profession. 

Thought Leadership

A good marketing technologist knows that, in order to be successful, they need to learn how to work with their team. To do this, he or she uses skills and abilities to make a positive impact on the company, and not just for his or her gain. 

Marketing technologists should be willing and passionate to learn and identify new trends, skills, etc. You should be willing to see the world as an opportunity to gather new information and pass these findings within the company. 

Good with Project Management

An excellent marketing technologist must be able to organize, plan, and execute digital projects, regardless of how complex it is. You should be able to manage multiple priorities and meet the set deadlines. Most of the time, digital initiatives are large-scale projects and a marketing technologist must be able to head such projects. You will also find multiple projects underway at the same time, therefore, a marketing technologist must be able to handle these projects efficiently and be able to collaborate with other team members for the best results. 

Able to Establish and Maintain Strong Cross-Functional Partnerships

Marketing technology is not a standalone department and needs to work with other departments within the company, as there needs to be seamless collaboration and team effort to ensure the success of all company projects. A marketing technologist must be able to establish and maintain excellent cross-functional departments to ensure that everybody involved in the project will be at their best, to ensure that they will be able to gain optimal results. 


If you think that you don’t have these soft skills yet—don’t worry! Like with learning any type of skill, gaining these qualities will require hard work and experience. Over time, you will find yourself getting better at what you do. Determination, passion, and patience are the three things that are crucial to pushing forward your career as a marketing technologist. 

As mentioned, learning is a huge part of your career, and you don’t have to go back to school to do that! There are plenty of online courses that you can be a part of these days, and you can do so with Skill Builder! At Skill Builder, we can improve your skills with our extensive list of online courses, such as advanced project management online course, basic internet marketing online course, and many more. Check out our courses and become a better marketing technologist today!



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