As an online course creator, your goal is to tailor your work into a comprehensive course that many people will want to buy. Most creators think that the way to do it is by compiling everything they’ve learned in their career and handpicking what they deem is important. They then craft a seamless marketing campaign and launch the course, and the sales start to come.
That said, not everyone is at their prime when it comes to their career. For some people, the goal is to create a course to help others with all of the things they’ve learned so far. Therefore, making a comprehensive online course from the get-go is almost impossible since there are still things that they have yet to learn.
For that reason, it’s only obvious that you’d want to update your online course every now and then. By doing so, you’re making sure that you’re sharing the things you learn along the way to your students.
“How frequent should I keep my course updated?”
There are many factors that contribute to the frequency of updating your online course. Depending on your niche and the level of your proficiency in that area, you’ll find yourself tweaking and enhancing your online course every now and then.
For starters, if your course has just been launched, you’ll have to use your sales as a basis to determine when it’s time to review your outline. If, for example, you noticed that the course isn’t making as much as it used to, that’s a clear indication that your course is now outdated and an update is needed.
Also, as mentioned, whenever you learn a new skill or technique that you want to share with your students, it’s imperative that you add those to your course as soon as possible.
“What are the things involved in updating my online course?”
Contrary to what most creators think, updating an online course doesn’t just mean teaching new skills in the course. The idea is that you want more people to know about the addition, whether they’re existing students or new ones.
When you first put your online course out there on the web, you need to be prepared for taking charge of everything, from the financials to customer service. As an online course creator, updating your online course means updating your business.
To help, create a checklist of your responsibilities as a course maker—things like sales, payments, refunds, marketing, inquiries, and content creation. Afterward, check the areas that need improvement. By doing this, you’ll gain an idea of which to focus on when you finally update your course.
You’ll also want to let everyone know that your online course has new content in it, and you’ll need to put some effort into promotion and marketing. Basically, you’ll have to treat this like it’s the first time you’re launching a new course.
Conclusion
The most important thing to keep in mind as an online instructor is that your students are looking for growth as well as you are. A good online course creator shows their students that they want to grow with them. Keeping your online course at the peak of its quality is the equivalent of keeping your business well-managed.
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